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Sunshine’s Little Black Book of Marketing Resources

May 30, 2023

Digital marketing is a relentless, but very sexy, beast. Just when you think you’ve got on top of your strategy, a new update or platform appears and turns your world upside down. And no, we’re not being dramatic!

3 Museums That Are Killing It On TikTok

May 2, 2023

Any culture fans out there? 🙋 We don’t know about you, but we love seeing our favourite galleries and museums on TikTok.

3 Beauty Brands That Are Killing It On Social Media

Mar 10, 2023

As more and more celebrities launch their own makeup brands, the beauty and skincare industry is one to watch!

3 Food Brands That Are Killing It On Social Media

Feb 20, 2023

Our weekly Trendspotting, which you will have seen on Instagram Stories, has had a wee revamp for the new year! We’ll now be sharing two TikTok trends and one brand whose socials we’re loving that week.

Is AI The Future of Marketing?

Jan 31, 2023

A few hundred years ago, workers were struggling to adapt to new technologies and manufacturing processes during the Industrial Revolution. Flash forward to the present day and we’re in a similar boat, confused by the rise of Artificial Intelligence in Digital Marketing.

What We Can Learn From The Biggest Christmas Adverts Of 2022?

Nov 29, 2022

Most big brands have now released their 2022 Christmas ads and, just like every year, they’ve been the talk of the town on social media. But how have these ads evolved with the digital age and what can we, as marketers, learn from these campaigns?

Pop Stars are taking over TikTok

Oct 28, 2022

This past week has been a busy one in the music world with the release of Taylor Swift’s highly anticipated Midnights album as well as Carly Rae Jepsen and Meghan Trainor’s new albums.

How Brands Should Respond To A Crisis On Social Media

Sep 22, 2022

Responding to world crises can be challenging and stressful, especially for brands living on social. But, by taking some time and following some basic principles, you can navigate your way through the storm and out the other side.

The People Vs Instagram: Kylie Jenner's Impact On Proposed Instagram Updates

Aug 25, 2022

“Make Instagram Instagram Again (stop trying to be TikTok, I just want to see cute photos of my friends)” reads a petition by Tati Bruening on Change.org with over 300,000 signatures at last viewing. The people have spoken!

The Future of E-commerce On Social Media Platforms

Jul 27, 2022

Get in loser, we’re going shopping!

Social Media Advertising In 2022: Everything You Need To Know

Jun 29, 2022

We’d love to say that all it takes to reach your target audience is creative content and a unique tone of voice, but with every brand out there trying to do the same thing it can be really hard to stand out from the crowd.

Why Do Brands Need Good Community Management?

May 31, 2022

As social specialists, we know the value of good community management on social media, but it can be confusing for brands new to the game. So, grab a coffee and climb aboard the Sunshine Express as we journey on to new horizons!

What Has Changed About Your Instagram Feed?

Apr 21, 2022

Does Instagram look different to anyone else? Meta have made a few big changes to the Instagram feed that we’re really excited about, with more coming down the line.

What It’s Like For Women To Work In Social Media Marketing

Mar 28, 2022

Women have made some great strides in the workplace over the last 50 years, but there’s still a long way to go.

What Has Changed About Facebook Ad Targeting In 2022

Feb 25, 2022

Noticed anything unusual while setting up Facebook ads recently? Had the sad realisation that you can no longer target “cactus” 🌵 as an interest group? Been forced to reassess your audiences and find new ways to reach them? You’re not alone!

5 Marketing Focus Areas Brands Should Tap Into In January 2022

Jan 13, 2022

New year, new unrealistic motivation to make all our dreams come true! Sure, the cynics say it’s all pointless and people don’t really change, but the optimism of the New Year brings a lot of us some (short-lived) confidence in ourselves.

How To Prepare For Social Media Trends In 2022

Dec 23, 2021

Which 2021 trends stand out in your mind? Take a second to think back over the past year. There were a lot of fun TikTok sounds, Instagram filters, Twitter threads and Facebook memes that caught the public’s eye and gave brands the chance to have some fun.

5 Things Brands Should Do To Prepare For Christmas 

Dec 3, 2021

Tis the season to spend, spend, spend! Not that we need a reason…

What’s the story with stories?

Sep 10, 2021

TikTok is introducing Stories, LinkedIn has given up on them, and Twitter’s obsession was “fleet”-ing, to say the least. So why do Stories work so well on some platforms but crash and burn on others?

Now hiring: Social Media Exec / Manager

Aug 16, 2021

Looking for a new career challenge? You’re in the right place!

Why Is Everyone Talking About Instagram?

Aug 5, 2021

There’s nothing like getting an Instagram update straight from the horse’s mouth – well the head of Instagram, Adam Mosseri. He recently made the bold (and surprisingly controversial) statement that Instagram is no longer just a photo-sharing app 😱.

Why Brands Should Stop Tracking Follower Count And Focus On Engagement Rates

Jul 6, 2021

Social Media Crisis Management During COVID-19

Jun 30, 2021

Our Client List Continues to Grow

Jun 9, 2021

Where would we be as a social media agency without our clients?

How Can Brands Harness the Power of Audio-First Social Media?

May 7, 2021

Clubhouse. Discord. Twitter Spaces. Facebook Rooms. It’s like the space race all over again!

Now hiring: Senior Account Manager

May 5, 2021

We’re a fast-growing social media agency looking for another Senior Account Manager to join our dynamic team.

Is social media going out of style for fashion brands?

Apr 13, 2021

Italian fashion giants Bottega Veneta announced that they would be quitting Instagram – but will other brands follow suit?

Now hiring: Senior Digital Strategist (Closed)

Mar 25, 2021

Things just keep on growing here, so we’re on the lookout for a Senior Digital Strategist to join our team of social experts!

Now hiring: Marketing Manager (Closed)

Mar 10, 2021

Are you a marketing mastermind? An oracle of organisation? Savvy with social? Come and join the gang!

Now hiring: Copywriter (Closed)

Dec 21, 2020

Are you a wizard with words? A master of metaphor? If so, you might be just who we’re looking for...

Are virtual events the future of entertainment?

Oct 16, 2020

From simple zoom quizzes to milestone graduations, life has migrated online more than ever before over the last seven months.

Looking forward to going back – eventually!

Oct 13, 2020

Going to the office. If someone had told us six months ago that this most routine and predictable of activities would soon become a novelty, we almost certainly would have laughed in their face.

Advertising during a global pandemic: hit or miss?

May 25, 2020

I’ve trolled the web to bring you some of 2020s most hotly debated ads, whether or not they’re delivering what they promise is up to you:

The essential work from home guide

May 11, 2020

With lockdown still the norm, we've put together our top tips to keep you motivated while working from home. 3pm dance party, anyone?

Putting the 'social' in social distancing

May 4, 2020

It won't come to a surprise to anyone that we're all spending more time on social media right now in lockdown.

Brands who have nailed TikTok content

Apr 1, 2020

If you're not using TikTok yet, it's the perfect time to start! Here's our rundown of brands who are killing it on the channel right now.

Crisis Management: Coronavirus

Mar 19, 2020

Keep your audience (and yourself) calm, happy and informed with our marketer's guide to Coronavirus crisis management.

Community Management – Content Marketing's BFF

Feb 21, 2020

If you're on social media, chances are, you've spoken to a Community Manager at least once.

UK Social Media Marketing Awards 2020

Oct 22, 2019

Big wins for Team Sunshine at the Social Media Marketing Awards 🏆

Star Marketing Awards 2019

Jun 14, 2019

We'll keep this short and sweet because we've all had a long night of celebrating! 🍾

We've moved! New office at Commercial Quay

Dec 4, 2018

It took us months of planning, but we're thrilled to have now moved into our new office at Commercial Quay.

4 quick tips to up your Insta game

Feb 20, 2018

As everyone knows, Instagram is one of the most valuable social media apps.

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