Giving life insurance a social life.
YuLife are a challenger life insurance brand who wanted to give a little more life to their social presence.
The YuLife team wanted their social channels to be a true reflection of their brand and what they were offering – that's where we came in! We devised a paid ads strategy that would put their product in front of the right people and refreshed their social channels to better reflect their game-changing brand.
Using their colourful branding, we created engaging and educational posts, encouraging people to invest in life insurance for their employees, as well as wellness-related stories to nurture a positive relationship with the community.
We wanted to make sure that YuLife’s content would be seen by the right people to maximise conversions. Our highly segmented and personalised cross-platform ad strategy targeted decision makers in specific industries to maximise budget and exposure.
With an audience comprised of active users, curious potential customers and complete newcomers to the life insurance world, we ensured that the messaging was tailored to a diverse audience across platforms, utilising features like LinkedIn stories to serve the right message to the right people and grow YuLife's social audience.