Real people, real lives, real community.
We’ve turned bricks and mortar into an online community that Your Housing Group and their residents can be proud of.
We’ve been working with YHG, one of the UK’s largest housing providers for the past 2 years. During this time, we’ve become the first port of call for residents’ enquires, as they know they will be handled in a quick, professional and helpful manner. Solving offline problems with online tools is something we’re very proud of.
We started with a solid strategy designed to put the residents first. This allowed our team to plan strategic content, create a relatable TOV and carry out thoughtful community management which we knew would resonate with our audience.
Community management is about more than just ‘Yes or No’. It’s about making YHG’s residents feel safe, valued and part of a wider community. Our audience are real people, with real problems, which is why our expert team go above and beyond to help in any way they can.
Real life brings real problems, but that doesn’t mean there can’t still be a positive outcome. Our community managers work tirelessly to solve residents’ queries, turning issues into solutions and leading to an increase in positive sentiment on our tracking software, Simplify 360.
24/7 means 24/7 and that’s exactly what our community can expect from us. We work around the clock to help in any way we can, using social listening and labelling tools to provide real-time data and assist our community with any issues they may have.
In order for YHG to hit their target of 10 new-build property leads a month, our team created a strategy of geo-specific ads targeted at potential buyers. The results were a home run, with 30 leads generated in the first month.