Snappy social for sport lovers.
Recast is a new concept in sports broadcasting, bringing fans the sports they love, direct to their devices, no subscription required.
They were getting ready to launch their app and asked us to help them spread awareness, build a community and encourage sports fans to be the first official users. Using a mixture of strategic advertising, engaging videos and influencer-style content, we were able to go for gold.
The copy for Recast needed to be targeted and functional, and that meant a tone of voice that was not only identifiable, but encouraged action! We worked closely with the team to define a strong brand voice that was designed to drive results.
Recast needed a bespoke video to launch their product into the world with a bang! We created a dynamic film that reflected the spirit of the app and its users, showing off their personality and inspiring viewers to join in.
Sport is all about community and Recast’s social content needed to be a reflection of that. Our content was tailored towards the fans, engaging them with questions, inspirational quotes and major event highlights, from road cycling to Parkour.
As a brand-new app, Recast wanted to make sure they were reaching as wide an audience as possible. Our ads-driven approach included strategic paid ads on Facebook, Instagram and TikTok, to target their full audience demographic and bring users onboard.
