Make it social? Make it Scotch!
The Scotch Kitchen is the consumer-facing body of Quality Meat Scotland, aiming to inspire the nation to eat red meat.
We’ve worked with the Scotch Kitchen for over 3 years now, providing full-service social media content and video production for their Scotch Beef, Scotch Lamb and Specially Selected Pork labels. Our goal? To educate, inspire and encourage homes across the UK to “Make It Scotch” tonight. Hungry for more? Get scrolling.
Our strategy is split across social media content, video production, email marketing and community management. Underpinned by a ‘meaty’ paid media strategy, we’re proud to provide a constant touchpoint for consumers and such a national brand.
Our talented team of content producers cooked up a storm as they took to our in-house studio to film show-stopping recipe videos. Through the use of stop-motion, live action and a mix of filming styles, we created videos that even got a spot on STV!
A core part of our social strategy is education. It might not be a taste-bud tingling word, but we believe there’s always a fun way to entertain while conveying important brand messages. Plus, we love a good image retouch as a social-friendly infographic.
Over the past 3 years, we’ve grown the Scotch Kitchen database to 60,000 users – most recently, redesigning their entire template catalogue and setting up a welcome series. Our average open rate is 20% with highs of over 40%!
Whether we had an advertising budget of £500 or £5000, our paid social team cooked up some mouth-watering results of as low as 0.05p per engagement. Now, that’s how you “Make It” a success!
Hungry for more? Fill up on our tasty stats!
Our social channels have continuously improved since working with them, consistently hitting our KPIs and coming up with new and exciting ideas – Frances Hamilton, Brand Specialist