A digital future for a Heritage brand.
Heritage of Scotland approached Sunshine to help them turn social into sales with e-commerce!
As an international retailer with a Facebook following of 230,000, they wanted to evolve their social presence to drive sales and engagement through social advertising, targeting key markets overseas to bring a little bit of Scotland to the rest of the world.
We elevated the brand’s online aesthetic from simple product shots to high-end lifestyle photography. Shooting at several locations around Edinburgh, we worked with the reigning Miss Scotland to show off the products in an aspirational and modern Scottish setting.
To encourage more sales through social, we included strategic product tags in our Facebook and Instagram posts. Weaving in e-commerce elements to the content allowed the audience to browse and buy directly from social. Simple!
Heritage of Scotland have a global following, so we created targeted web traffic ads to help drive sales in their key areas. As well as the UK, we targeted tartan enthusiasts in the USA and Canada, resulting in cost-per-clicks as low as 10p for web traffic ads. Pretty braw!