Building a healthy social campaign.
Doctify came to us with a brilliant brand that needed to be made social, stat!
The dynamic new start-up was in need of a full-body MOT, from their look and feel to targeted advertising. After winning our pitch at Ingenuity London (which is no mean feat), we set about creating a brand identity which would translate to social.
We administered a double dose of campaign strapline and logo development, to cure any confusion around Doctify’s brand message!
To grab the attention of potential patients and doctors alike, we used a lively mix of real-life imagery and fun branded content. Not only did this capture Doctify’s positive persona, it also reinforced their health and wellness message.
Using highly targeted segments and simple, clean creative, we were able to advertise to the right demographics in the Greater London area, increasing CTR and minimising CPC (we’re all about those acronyms, FYI).